This marketing strategy has an influence on the company’s business operations. It is possible to note that Shoppers Drug Mart is an advocate of empowerment of pharmacist as the company believes that these healthcare professionals can address minor ailments. Importantly, the company is exploring innovative ways to meet the needs of its customers as well as the entire healthcare system as Shoppers Drug Mart promotes certain empowerment of pharmacists in minor ailments (Shoppers Drug Mart 16). Shoppers Drug Mart tries to meet the needs of diverse populations including people concerned about their health or beauty, suffering from acute or chronic conditions, and so on. Some of the most effective marketing strategies are characterized by the focus on the customer (Donaldson 252). For instance, it affects the company’s marketing as Shoppers Drug Mart targets different audiences that can be reached through different channels. The company tries to address one of the major needs of the contemporary customer and tries to make its stores (as well as the entire network) as convenient as possible (Tandon 5). This diverse retail network has a significant impact on the company’s functional areas. Specialty Health Network provides specialty pharmacy services that can be used by patients suffering from chronic or acute conditions. These retail formats include associate-owned locations offering products in such areas as beauty, health, and convenience, retail pharmacies, beauty destinations, stores providing assisted-living devices, equipment, pharmaceutical products as well as innovative products and services that can be used by patients of long-term care facilities. Shoppers Drug Mart’s retail network includes Shoppers Drug Mart, Shoppers Simply Pharmacy, Murale, Shoppers Home Health Care, Specialty Health Network, MediSystem Pharmacy (“Retail Formats and Specialty Services”). Learn more Shoppers Drug Mart’s Retail Formats & Specialty Services
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